August 12, 2012 Bharat

We’re already through the biggest sporting event of the year – the London Olympics 2012. To everyone’s surprise this year’s Olympics has gained more social media coverage than any Olympics event previously. Thus, to celebrate this unparalleled social activity and to match the rapidly growing social activity between the athletes and fans – Adidas, the official sportswear sponsor of the Summer Olympics in London, with designer Nash Money has customized the adiPower Barricade tennis shoe into a social media shoe athletes can wear to tweet while on field. (more…)

June 20, 2012 Gaurav Sood

These cool looking Adidas Shackle sneakers have been pulled off the market after rising controversy that deems them as a disgrace to slavery and racist portraying product. Couple of days ago since they were launched, it has not been a minute since people have stopped talking about them in a positive way and mostly have encountered negative response. These purple suede shoes are designed by Adidas Originals in collaboration with fashion designing icon Jeremy Scott that feature the controversial orange plastic leg cuff shackles. (more…)