July 31, 2012 Gaurav Sood

Nike has come up with a very innovative wearable technology called SPARQ Sensory Performance (SSP) which could be a defining tool in enhancing the sensory skills of athletes and increase their sports performance. The system has concrete proof that it drastically increases an athlete’s ability backed by research from Duke University. Using a unique method called Sensory Station for assessing around ten sport-relevant visual and sensory performance skills the athletes are given recommended training programs using Nike SPARQ Vapor Strobe Eyewear. (more…)

July 17, 2012 Bharat

A performance apparel making way to the Olympics is Nike’s 21st C. Windrunner V – a reflective jacket made in collaboration with renowned artist Marcus Gaab. You’ll ask why do we need a jacket with highly reflective properties at Olympics, isn’t it best for nighttime activities like running to riding a bike? I agree, but Nike with its more of an athletic-type apparel wants to make the Nike sponsored medal winners in London to shine brighter than the others. (more…)

July 3, 2012 Gaurav Sood

Who doesn’t want to get world-class level training from professional athletes to enhance physical performance and have a fit body? Surely you want to be in this league and that is why Nike has launched its new Nike LunarTR1 + Sports Pack training shoe (for men and women) which trains you just like a professional athlete and with the same intensity. The training shoe is light weight and very comfortable on the inside having new age Lunarlon cushioning combined with sole grip that you’ll love. And yes there is the ultra-strong Flywire technology to provide amazing grip while running or…