Tagged: Twitter shoe

Adidas social media shoe lets athletes receive tweets while on the track

We’re already through the biggest sporting event of the year – the London Olympics 2012. To everyone’s surprise this year’s Olympics has gained more social media coverage than any Olympics event previously. Thus, to celebrate this unparalleled social activity and to match the rapidly growing social activity between the athletes and fans – Adidas, the official sportswear sponsor of the Summer Olympics in London, with designer Nash Money has customized the adiPower Barricade tennis shoe into a social media shoe athletes can wear to tweet while on field.