We’re already through the biggest sporting event of the year – the London Olympics 2012. To everyone’s surprise this year’s Olympics has gained more social media coverage than any Olympics event previously. Thus, to celebrate this unparalleled social activity and to match the rapidly growing social activity between the athletes and fans – Adidas, the official sportswear sponsor of the Summer Olympics in London, with designer Nash Money has customized the adiPower Barricade tennis shoe into a social media shoe athletes can wear to tweet while on field.
Tagged: London Olympics
Summer Olympics 2012 are going faster, further and higher in London and everyone is enjoying the athletic extravaganza. Medals are reigning in the British Empire but the difference between a gold and silver is somewhere hiding in technology. There are many wearable technologies being adorned by athletes from various countries that are giving them that edge they need to take home the medals. While you wonder what these could be, we have lined in for you 5 coolest wearable technologies that athletes are using to enhance their performance (legally) in the London Olympics.
A performance apparel making way to the Olympics is Nike’s 21st C. Windrunner V – a reflective jacket made in collaboration with renowned artist Marcus Gaab. You’ll ask why do we need a jacket with highly reflective properties at Olympics, isn’t it best for nighttime activities like running to riding a bike? I agree, but Nike with its more of an athletic-type apparel wants to make the Nike sponsored medal winners in London to shine brighter than the others.